Dr. Petra Aczél

Rhetorician, researcher, communication expert

Full professor and head of Institute of Behavioral Science and Communication Theory at Corvinus University of Budapest, author of six books and numerous articles, lecturer of national and international conferences

Fields of research:
rhetoric, new media communication, persuasive communication, argumentation theories, mediacommunication, public and political communication

Personal data

Date and place of birth: 30.09.1971, Budapest

Mail address: 1093 Budapest, Közraktár u. 4-6.

Electronic mail address: petra.aczel@uni-corvinus.hu


Education, degrees


Full professorship at Corvinus University of Sciences


Habilitation (University professorship exam), Eötvös Loránd University of Sciences, Hungarian lecture titled New Rhetorics, English conference lecture titled Netoric


PhD degree of Rhetoric. PhD thesis on classical rhetorical tradition and modern theories of argumentation titled “Winning with Words. Classical Rhetorical Tradition and Modern Theories of Argumentation”


PhD program, Eötvös Loránd University of Sciences.

1991 – 1996

Eötvös Loránd University of Sciences. Faculty of Arts, University degree (MA) of Hungarian Linguistics and Literature


Further courses and qualifications


Culture and the European Union (accredited course of the Ministry of Culture)


Course on Public marketing (KPMG-BME, University course)


PR Workshop of Non-Profit Organizations (Tempus Program, European Centre for Strategic Management of Universities)


Professional experience

Teaching, lecturing

University of Richmond, Richmond, VA, School of Arts and Sciences, Rhetoric and Communication Studies Department, visiting international professor

Courses taught:
Central European Rhetoric, New Media in Global Contexts

2011 –

Corvinus University of Budapest, Faculty of Social Sciences, Institute of Behavioural Sciences and Communication Theory, full professor, head of institute, core member of the Social Communication Doctoral School.

Courses taught:
New Media Culture and Information Society, Organizational Communication, Theories of Interpersonal Communication, Political Rhetoric, Assertive Communication, Intercultural Communication

2007 – 2011 

Pázmány Péter Catholic University, Faculty of Humanities, Institute of Communication and Media, associate professor, vice head of institute. 

Courses taught:
Introduction to Communication Theory, Public and Political Communication, Interpersonal Communication, Intercultural Communication, Public Speech and Presentation, Semiotics, Community and Deliberation, Reading Professional Texts in English, Strategies of Planned Communication

2004 – 2011

Esterházy Károly College, Faculty of Social Sciences, Department of Communication and Media, associate professor.

Courses taught:
Introduction to Communication Theory, Semiotics, Mass Communication, Rhetoric, Persuasive Communication

2005 – 2007

Vitéz János Roman Catholic Pedagogic University College, Department of Communication, Hungarian Literature and Linguistics, associate professor.

Courses taught:
Communication Theory, Rhetoric, Linguistics, PR Communication

2000 – 2002

Pázmány Péter Catholic University, Faculty of Law, Department of Logic, assistant professor.

Courses taught:
Legal Argumentation, Rhetorics

1997 – 2003

Eötvös Loránd University, Teacher Training Faculty, Department of Hungarian Linguistics, assistant professor.

Courses taught:
Speech Communication, Rhetorics, Linguistics

1993 – 2001

Eötvös Loránd University of Sciences, Faculty of Arts, Department of Hungarian Linguistics, lecturer.

Courses taught:
Rhetorics, Stylistics

Committee chairing, memberships and expertise:




Vice president of the Committee of Communication and Media Studies of the Hungarian Academy of Sciences


2018 –                             

Program committee member - Days of Ivo Skaric, biannual international conference on rhetoric and argumentation, Croatia http://dis.hfiloloskod.hr/index.php/en/about-the-conference/organizers


2017 –                             

Program committee member - DisCo, international media conference, Prague




Chair of the Hungarian Association of Communication Science



Member of the Scientific Advisory Board of Mindentudás Egyeteme 2.0 project


2009 –

Member of the Visual Learning Laboratory, Budapest Universoty of Technology and Economics


Recent research projects


2017- 2021                             senior researcher ’development of media literacy measurement’, EFOP-3.2.15-VEKOP-17 00001, Educational Authority, Hungary - National Media and Infocommunications Authority, Hungary


2017- 2018                             senior researcher, ’competencies measuerement in higher education’, EFOP 3.4.5 VEKOP 17 , Educational Authority, Hungary


2017-2018                              team leader, researcher, ’science communication’, EFOP 3.6.3.-VEKOP 16 , Corvinus University of Budapest


2017-2018                              senior researcher, team leader, ’TalkLab – communication service for improving enterpreneurship’, EFOP 3.6.1, Corvinus University of Budapest


2017-                                      senior researcher, Social Futuring Center, Corvinus Insitute for Advanced Studies, Corvinus University of Budapest



2015                                       leading researcher, Developing Media Literacy in Public Education: A Regional Priority in a Mediatized Age (Visegrad Standard Grant)




Editorial board memberships:


Chair – Új Köznevelés (Hungarian educational Magazine)

Member – Govor (Croatian linguistic periodic)

Member – Acta Universitatis Sapientiae Communication

Advisory member – Society and Economy


Grants and Scholarships:



Postdoctoral Scholarship – Ministry of Education



Deák Ferenc Scholarship – Ministry of Education







European Award for Excellence in Teaching in the Social Sciences and Humanities, Central European University



Pro Universitate – Egyetemért emlékérem, Corvinus University of Budapest



Kenneth Rice Prize for Teaching Excellence, Corvinus University of Budapest



Teacher of the Year, Corvinus University of Budapest



Prize of the Best Conference Lecturer, Semiotica Agriensis 5. Conference



SebÅ‘k Tamás Award, Hungarian Association of Communication





Public Corporate Body of the Hungarian Academy of Sciences

Rhetoric Society of Europe

European Communication Research and Education Association

Visual Learning Laboratory, Budapest University of Technology and Economics

Hungarian Communication Association

Hungarian Association for Semiotic Studies


Language skills:


English – highly proficient, certificate: advanced level

German –beginner