Dr. Petra Aczél

Rhetorician, researcher, communication expert

Full professor and head of Institute of Behavioral Science and Communication Theory at Corvinus University of Budapest, author of six books and numerous articles, lecturer of national and international conferences

Fields of research:
rhetoric, new media communication, persuasive communication, argumentation theories, mediacommunication, public and political communication

Personal data

Date and place of birth: 30.09.1971, Budapest

Mail address: 1093 Budapest, Közraktár u. 4-6.

Electronic mail address: petra.aczel@uni-corvinus.hu


Education, degrees


Full professorship at Corvinus University of Sciences


Habilitation (University professorship exam), Eötvös Loránd University of Sciences, Hungarian lecture titled New Rhetorics, English conference lecture titled Netoric


PhD degree of Rhetoric. PhD thesis on classical rhetorical tradition and modern theories of argumentation titled “Winning with Words. Classical Rhetorical Tradition and Modern Theories of Argumentation”


PhD program, Eötvös Loránd University of Sciences.

1991 – 1996

Eötvös Loránd University of Sciences. Faculty of Arts, University degree (MA) of Hungarian Linguistics and Literature


Further courses and qualifications


Culture and the European Union (accredited course of the Ministry of Culture)


Course on Public marketing (KPMG-BME, University course)


PR Workshop of Non-Profit Organizations (Tempus Program, European Centre for Strategic Management of Universities)


Professional experience

Teaching, lecturing

University of Richmond, Richmond, VA, School of Arts and Sciences, Rhetoric and Communication Studies Department, visiting international professor

Courses taught:
Central European Rhetoric, New Media in Global Contexts

2011 –

Corvinus University of Budapest, Faculty of Social Sciences, Institute of Behavioural Sciences and Communication Theory, full professor, head of institute, core member of the Social Communication Doctoral School.

Courses taught:
New Media Culture and Information Society, Organizational Communication, Theories of Interpersonal Communication, Political Rhetoric, Assertive Communication, Intercultural Communication

Media Literacy, 2014, 2016 V4 Small and Standard Grants, TÁMOP 4.1.2.B.2.-13/1-2013-0010, 2015,

2007 – 2011 

Pázmány Péter Catholic University, Faculty of Humanities, Institute of Communication and Media, associate professor, vice head of institute. 

Courses taught:
Introduction to Communication Theory, Public and Political Communication, Interpersonal Communication, Intercultural Communication, Public Speech and Presentation, Semiotics, Community and Deliberation, Reading Professional Texts in English, Strategies of Planned Communication

2004 – 2011

Esterházy Károly College, Faculty of Social Sciences, Department of Communication and Media, associate professor.

Courses taught:
Introduction to Communication Theory, Semiotics, Mass Communication, Rhetoric, Persuasive Communication

2005 – 2007

Vitéz János Roman Catholic Pedagogic University College, Department of Communication, Hungarian Literature and Linguistics, associate professor.

Courses taught:
Communication Theory, Rhetoric, Linguistics, PR Communication

2000 – 2002

Pázmány Péter Catholic University, Faculty of Law, Department of Logic, assistant professor.

Courses taught:
Legal Argumentation, Rhetorics

1997 – 2003

Eötvös Loránd University, Teacher Training Faculty, Department of Hungarian Linguistics, assistant professor.

Courses taught:
Speech Communication, Rhetorics, Linguistics


1995 – 2001

Patrona Hungariae Elementary and Secondary School, teacher.

1993 – 2001

Eötvös Loránd University of Sciences, Faculty of Arts, Department of Hungarian Linguistics, lecturer.

Courses taught:
Rhetorics, Stylistics


Leadership, counselling


Hungarian Academy of Sciences, advisor in organisational communication

2002 – 2004

Balassi Bálint Institute, International and Public Relations manager

2001 – 2002

Hungarian Ministry of Education, Ministerial Cabinet, special rapporteur of higher education and communication


Board presidency or memberships


2015 –

Chair of the Hungarian Lingusitics Section of the National Grammar School Competions

2011 – 2012

Member of the Coordinating Committee of the National Curriculum

2010 – 2011

Member of the Scientific Advisory Board of Mindentudás Egyeteme 2.0 project

2010. november

Expert of the e-Etiquette project of Hungarian Telecom

Professional leaderships (senior trainer) in courses and trainings

2007 –

Advanced Communication Course, Public Communication Course, Etiquette and Protocol Course, DFT Hungária

Grants and scholarships:


Postdoctoral Scholarship, Ministry of Education


Deák Ferenc Scholarship, Ministry of Education




Kenneth Rice Award of Teaching Excellence, Corvinus University of Sciences


Hungarian Academy of Sciences, Award Medal


Teacher of the Year, Corvinus University of Budapest


Golden Grain of Wheat, Association of Hungarian Women


Prize of the Best Conference Lecturer, Semiotica Agriensis 5. Conference


SebÅ‘k Tamás Award, Hungarian Communication Association



Rhetoric Society of Europe

European Communication Research and Education Association

Visual Learning Laboratory, Budapest University of Technology and Economics

Hungarian Communication Association, chair

Hungarian Association for Semiotic Studies

Member of the regional (Miskolc) Academic Workshop of Communication of the
Hungarian Academy of Sciences

Govor, editorial member

Acta Universitatis Sapientiae Communicatio, editorial member

Új Köznevelés, chair of editorial board


English – advanced
German –beginner